Why is event makeup so different from commercial makeup applications? What is the difference in application between event, print or commercial makeup?
Bridal or Event Makeup
Although event makeup can be glamorous and chic, its often heavy, applied with cream foundations and less suitable for HD camera work. Ultra highlighting and contouring, long thick eyelashes, over defined eye brows, and high shine lips are the common thread during events for brides, galas, and red carpet events.
Lens filters can help soften the appearance of it, but more often glammed out event makeup is just too fantastic for commercial advertising. For example, you won't soon see a Walmart or Ford car commercial where the female or male actors are wearing super heavy, over defined makeup.
Commercial makeup is more natural, subtle, and meant to make the actors appear to look like everyday people doing everyday tasks. The primary job of the makeup artist on a commercial set would be to focus on removing shine, enhance and define features softly. For example, eyebrows, lips, lashes, subtle color on the cheeks. These are features the artist should be aware of when they are working in different scenarios.
A knowledgeable, flexible artist is more in demand. Be the artist that can work with any scenario, adjusting makeup styling for the job at hand and you will be the artist working. Period.
Dream in Color, Work Hard, Be Well, Cheers!